Harman Friday Logo Icon


As Austinites and lovers of all things breakfast tacos, we couldn't help but put our mark on our favorite taco truck. We created a brand identity, website, signage, menus, and a rubber stamp for their to-go bags to take them from being little known to a South Austin staple. The bull in the logo was a meanful symbol for the owner as she's originally from Aguascalientes, Mexico where bullfighting is a popular attraction. The butt of the bull resembles a mountain called Cerro del Muerto that could be seen from her home.

Brand Identity

Primary and secondary logos

Custom Stamp