Located at the highest point in Fort Worth, Texas, the Academy has been one of the most award-winning and innovative private schools in the country for over 30 years due to their small class sizes and highly personalized instruction. Through hours of interviews with faculty, parents, and students, we realized this school was not getting the recognition it deserved in it’s own community.

strategy & branding

To carry this legacy beyond the classroom to represent the school to future, current and past families, as well as the general public, Harman Friday created a modern branding system that makes them stand out from all other schools in the area. We started with a brand strategy, messaging framework, and visual identity. 

responsive website & brochure

We then architected, designed, and wrote a massive responsive website; and a 40-page marketing brochure that would be mailed to prospective parents and be used as a coffee table book in the office.

Photography & Video

We captured hundreds of photos and created an asset library that would show off the unique learning experiences that happen every day and the beautiful campus where it all happens. We also shot a handful of unique brand videos that can be viewed on their Vimeo page.
We made school cool.